{"id":18524,"date":"2025-10-05T04:40:52","date_gmt":"2025-10-05T02:40:52","guid":{"rendered":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/2025\/10\/05\/jak-funguje-platek-a-proc-je-pro-ceske-podnikatele-tak-dulezity\/"},"modified":"2025-10-05T04:40:52","modified_gmt":"2025-10-05T02:40:52","slug":"jak-funguje-platek-a-proc-je-pro-ceske-podnikatele-tak-dulezity","status":"publish","type":"post","link":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/2025\/10\/05\/jak-funguje-platek-a-proc-je-pro-ceske-podnikatele-tak-dulezity\/","title":{"rendered":"Jak funguje platek a pro\u010d je pro \u010desk\u00e9 podnikatele tak d\u016fle\u017eit\u00fd"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><p>Platek, tedy elektronick\u00e9 platebn\u00ed \u0159e\u0161en\u00ed, se v posledn\u00edch letech st\u00e1v\u00e1 ned\u00edlnou sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edho \u017eivota \u010desk\u00fdch podnikatel\u016f. Podle \u00fadaj\u016f \u010cesk\u00e9 n\u00e1rodn\u00ed banky (\u010cNB) bylo v roce 2023 p\u0159es 70 % v\u0161ech transakc\u00ed v \u010desk\u00e9 ekonomice provedeno pr\u00e1v\u011b platekmi \u2013 a tento trend se st\u00e1le zvy\u0161uje. Pro mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 \u010dasto pracuj\u00ed s klienty v online prost\u0159ed\u00ed, je platek nejen praktick\u00e9 \u0159e\u0161en\u00ed, ale i kl\u00ed\u010dov\u00fd n\u00e1stroj pro zvy\u0161ov\u00e1n\u00ed efektivity a konkurenceschopnosti.<\/p>\n<p>Jedn\u00edm z hlavn\u00edch d\u016fvod\u016f popularity platek\u016f je jejich rychlost. V porovn\u00e1n\u00ed s tradi\u010dn\u00ed bankovn\u00ed platbou, kter\u00e1 m\u016f\u017ee trvat n\u011bkolik dn\u00ed, umo\u017e\u0148uj\u00ed plateky okam\u017eit\u00e9 proveden\u00ed transakce. Nap\u0159\u00edklad v roce 2022 bylo p\u0159es 1,2 milionu plateb provedeno v r\u00e1mci jedn\u00e9 hodiny pouze v r\u00e1mci \u010desk\u00e9ho e-commerce, co\u017e ukazuje na vysokou rychlost a dynamiku tohoto zp\u016fsobu platby. Pro podnikatele, kte\u0159\u00ed \u010dasto pracuj\u00ed s n\u00e1ro\u010dn\u00e9 a rychle se pohybuj\u00edc\u00edmi klienty, je platek tedy ide\u00e1ln\u00edm \u0159e\u0161en\u00edm, kter\u00e9 minimalizuje riziko zpo\u017ed\u011bn\u00ed a ztr\u00e1ty p\u0159\u00edjm\u016f.<\/p>\n<p><a href=\"https:\/\/www.cashed.co.cz\/\">https:\/\/www.cashed.co.cz<\/a> p\u0159edstavuje jedno z p\u0159edn\u00edch \u0159e\u0161en\u00ed pro platebn\u00ed slu\u017eby v \u010cesk\u00e9 republice, kter\u00e9 nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu funkc\u00ed pro podnikatele. D\u00edky integrovan\u00fdm platebn\u00edm termin\u00e1l\u016fm, mo\u017enostem automatick\u00e9ho zpracov\u00e1n\u00ed plateb a podpor\u011b r\u016fzn\u00fdch platebn\u00edch syst\u00e9m\u016f (Visa, Mastercard, PayPal, ale i lok\u00e1ln\u00ed \u0159e\u0161en\u00ed jako je nap\u0159\u00edklad platebn\u00ed termin\u00e1l Cashless) se st\u00e1v\u00e1 platformou, kterou vyu\u017e\u00edvaj\u00ed i mal\u00e9 firmy. Podle \u00fadaj\u016f spole\u010dnosti Cashless Solutions, kter\u00e1 je sou\u010d\u00e1st\u00ed Cash\u00e9d skupiny, bylo v roce 2023 p\u0159es 40 % v\u0161ech platebn\u00edch termin\u00e1l\u016f v \u010cesk\u00e9 republice napojen\u00fdch pr\u00e1v\u011b na Cash\u00e9d \u0159e\u0161en\u00ed.<\/p>\n<p>Platek tak\u00e9 v\u00fdrazn\u011b sni\u017euje administrativn\u00ed n\u00e1klady. V porovn\u00e1n\u00ed s manu\u00e1ln\u00edm zpracov\u00e1n\u00edm plateb, kter\u00e9 m\u016f\u017ee trvat n\u011bkolik minut na ka\u017edou transakci, umo\u017e\u0148uje platek automatizaci proces\u016f. Nap\u0159\u00edklad v e-commerce obchodech, kde je po\u010det transakc\u00ed denn\u011b vysok\u00fd, m\u016f\u017ee platek redukovat pracovn\u00ed n\u00e1klady o a\u017e 30 %. To je zvl\u00e1\u0161t\u011b relevantn\u00ed pro mal\u00e9 podniky, kter\u00e9 \u010dasto nemaj\u00ed na dispozici velkou administrativn\u00ed s\u00edlu. Podle studie \u010cesk\u00e9 obchodn\u00ed inspekce z roku 2022 bylo zji\u0161t\u011bno, \u017ee 68 % mal\u00fdch podnik\u016f \u010del\u00ed probl\u00e9m\u016fm s manu\u00e1ln\u00edm zpracov\u00e1n\u00edm plateb, co\u017e m\u016f\u017ee v\u00e9st k chyb\u00e1m nebo ztr\u00e1t\u00e1m.<\/p>\n<p>Nebezpe\u010d\u00ed v\u0161ak nele\u017e\u00ed pouze na stran\u011b platebn\u00edch transakc\u00ed, ale tak\u00e9 na ochran\u011b dat. Podle \u00fadaj\u016f N\u00e1rodn\u00edho \u00fa\u0159adu pro kybernetickou a bezpe\u010dnostn\u00ed z\u00e1le\u017eitosti (N\u00daKBZ) bylo v roce 2023 zaznamen\u00e1no v\u00edce ne\u017e 12 000 incident\u016f s neleg\u00e1ln\u00edmi platebn\u00edmi kartami v \u010cesk\u00e9 republice. Proto je d\u016fle\u017eit\u00e9 vyu\u017e\u00edvat platebn\u00ed \u0159e\u0161en\u00ed, kter\u00e1 nab\u00edzej\u00ed robustn\u00ed ochranu dat a podporuj\u00ed certifikovan\u00e9 bezpe\u010dnostn\u00ed standardy. Cash\u00e9d nap\u0159\u00edklad vyu\u017e\u00edv\u00e1 \u0161ifrov\u00e1n\u00ed dat a regularn\u00ed audity bezpe\u010dnostn\u00edch syst\u00e9m\u016f, aby minimalizoval riziko zneu\u017eit\u00ed.<\/p>\n<p>Platek je tedy nejen trend, ale i nezbytnost pro modern\u00ed podnik\u00e1n\u00ed. Jeho v\u00fdhody \u2013 rychlost, jednoduchost a sn\u00ed\u017een\u00e9 n\u00e1klady \u2013 jsou pro \u010desk\u00e9 podnikatele neoceniteln\u00e9. A\u0165 u\u017e jde o e-commerce, slu\u017eby nebo tradi\u010dn\u00ed obchodn\u00ed vztahy, platek se st\u00e1v\u00e1 standardem, kter\u00fd nem\u016f\u017ee b\u00fdt ignorov\u00e1n. Jak ukazuje praxe, \u00fasp\u011b\u0161n\u00ed podnikatel\u00e9 se ji\u017e dnes neobejdou bez integrace platebn\u00edch \u0159e\u0161en\u00ed do sv\u00e9ho provozu.<\/p>\n<ul>\n<li>V roce 2023 bylo p\u0159es 70 % v\u0161ech transakc\u00ed v \u010desk\u00e9 ekonomice provedeno platekmi.<\/li>\n<li>Rychlost platebn\u00edch transakc\u00ed umo\u017e\u0148uje okam\u017eit\u00e9 proveden\u00ed, co\u017e je v porovn\u00e1n\u00ed s bankovn\u00ed platbou v\u00fdrazn\u011b rychlej\u0161\u00ed.<\/li>\n<li>Platek sni\u017euje administrativn\u00ed n\u00e1klady o a\u017e 30 % v e-commerce obchodech.<\/li>\n<li>V roce 2022 bylo p\u0159es 1,2 milionu plateb provedeno v r\u00e1mci jedn\u00e9 hodiny pouze v r\u00e1mci \u010desk\u00e9ho e-commerce.<\/li>\n<li>68 % mal\u00fdch podnik\u016f \u010del\u00ed probl\u00e9m\u016fm s manu\u00e1ln\u00edm zpracov\u00e1n\u00edm plateb.<\/li>\n<\/ul>\n<p>Platebn\u00ed \u0159e\u0161en\u00ed, jako je to, kter\u00e9 nab\u00edz\u00ed https:\/\/www.cashed.co.cz, se tak st\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm prvkem pro \u00fasp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed v modern\u00ed dob\u011b. Jeho v\u00fdhody nejsou jen ekonomick\u00e9, ale tak\u00e9 praktick\u00e9 a bezpe\u010dnostn\u00ed, co\u017e ho \u010din\u00ed ide\u00e1ln\u00edm \u0159e\u0161en\u00edm pro ka\u017ed\u00e9ho podnikatele, kter\u00fd hled\u00e1 efektivn\u00ed a bezpe\u010dn\u00fd zp\u016fsob platby.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Platek, tedy elektronick\u00e9 platebn\u00ed \u0159e\u0161en\u00ed, se v posledn\u00edch letech st\u00e1v\u00e1 ned\u00edlnou sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edho \u017eivota \u010desk\u00fdch podnikatel\u016f. Podle \u00fadaj\u016f \u010cesk\u00e9 n\u00e1rodn\u00ed banky (\u010cNB) bylo v roce 2023 p\u0159es 70 % v\u0161ech transakc\u00ed v \u010desk\u00e9 ekonomice provedeno pr\u00e1v\u011b platekmi \u2013 a tento trend se st\u00e1le zvy\u0161uje. Pro mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 \u010dasto pracuj\u00ed s klienty v &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/2025\/10\/05\/jak-funguje-platek-a-proc-je-pro-ceske-podnikatele-tak-dulezity\/\"> <span class=\"screen-reader-text\">Jak funguje platek a pro\u010d je pro \u010desk\u00e9 podnikatele tak d\u016fle\u017eit\u00fd<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"wps_subtitle":"","rttpg_featured_image_url":null,"rttpg_author":{"display_name":"ksanchezgo","author_link":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/author\/ksanchezgo\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/category\/sin-categoria\/\" rel=\"category tag\">Sin categor\u00eda<\/a>","rttpg_excerpt":"Platek, tedy elektronick\u00e9 platebn\u00ed \u0159e\u0161en\u00ed, se v posledn\u00edch letech st\u00e1v\u00e1 ned\u00edlnou sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edho \u017eivota \u010desk\u00fdch podnikatel\u016f. Podle \u00fadaj\u016f \u010cesk\u00e9 n\u00e1rodn\u00ed banky (\u010cNB) bylo v roce 2023 p\u0159es 70 % v\u0161ech transakc\u00ed v \u010desk\u00e9 ekonomice provedeno pr\u00e1v\u011b platekmi \u2013 a tento trend se st\u00e1le zvy\u0161uje. Pro mal\u00e9 a st\u0159edn\u00ed podniky, kter\u00e9 \u010dasto pracuj\u00ed s klienty v&hellip;","_links":{"self":[{"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/posts\/18524"}],"collection":[{"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/comments?post=18524"}],"version-history":[{"count":0,"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/posts\/18524\/revisions"}],"wp:attachment":[{"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/media?parent=18524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/categories?post=18524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/tags?post=18524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}