{"id":17163,"date":"2025-10-02T21:04:19","date_gmt":"2025-10-02T19:04:19","guid":{"rendered":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/2025\/10\/02\/kdyz-se-moderni-streaming-stava-zakladem-ceskeho-ziveho-umeni\/"},"modified":"2025-10-02T21:04:19","modified_gmt":"2025-10-02T19:04:19","slug":"kdyz-se-moderni-streaming-stava-zakladem-ceskeho-ziveho-umeni","status":"publish","type":"post","link":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/2025\/10\/02\/kdyz-se-moderni-streaming-stava-zakladem-ceskeho-ziveho-umeni\/","title":{"rendered":"Kdy\u017e se modern\u00ed streaming st\u00e1v\u00e1 z\u00e1kladem \u010desk\u00e9ho \u017eiv\u00e9ho um\u011bn\u00ed"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><p>\u010cesk\u00e9 divadlo a hudebn\u00ed sc\u00e9na u\u017e dlouho nejsou jen o tradi\u010dn\u00edch p\u0159edstaven\u00edch na sc\u00e9n\u00e1ch, ale tak\u00e9 o interaktivn\u00edch, digit\u00e1ln\u00edch a hybridn\u00edch form\u00e1ch. Platformy jako Playio.cz, kter\u00e9 nab\u00edzej\u00ed \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed z koncert\u016f, divadeln\u00edch p\u0159edstaven\u00ed nebo deb\u00e1t, se st\u00e1vaj\u00ed nov\u00fdm standardem pro um\u011blce i div\u00e1ky. Zat\u00edmco p\u0159ed rokem byla v\u011bt\u0161ina \u017eiv\u00fdch ud\u00e1lost\u00ed spojena s fyzick\u00fdmi akc\u00ed, dnes je mo\u017enost sledovat nap\u0159\u00edklad \u010desk\u00e9 divadeln\u00ed hry \u010di hudebn\u00ed vystoupen\u00ed v re\u00e1ln\u00e9m \u010dase online dostupn\u00e1 po cel\u00e9m sv\u011bt\u011b. To nejen zjednodu\u0161uje p\u0159\u00edstup k kultu\u0159e, ale tak\u00e9 umo\u017e\u0148uje um\u011blc\u016fm dos\u00e1hnout \u0161ir\u0161\u00edho publika bez z\u00e1vislosti na geografick\u00fdch hranic\u00edch.<\/p>\n<p>Podle posledn\u00edch studi\u00ed, kter\u00e1 sleduj\u00ed trh s \u017eiv\u00fdm streamov\u00e1n\u00edm v \u010cesku, vzrostl po\u010det u\u017eivatel\u016f platform, kter\u00e9 nab\u00edzej\u00ed \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed, o v\u00edce ne\u017e 120 % za posledn\u00ed t\u0159i roky. Nejv\u00edce se tak projevila popt\u00e1vka po hudebn\u00edch koncerc\u00edch, zejm\u00e9na t\u011bch s \u010desk\u00fdmi um\u011blci, kte\u0159\u00ed se d\u00edky digit\u00e1ln\u00edmu form\u00e1tu dok\u00e1zali prosadit i v zahrani\u010d\u00ed. Nap\u0159\u00edklad koncerty skupiny <em>Hedv\u00e1bn\u00fd p\u00e1s<\/em> nebo s\u00f3lov\u00e9 vystoupen\u00ed Petra Buzanky, kter\u00e9 byly streamov\u00e1ny p\u0159es Playio.cz, zaznamenaly p\u0159es 500 tis\u00edc z\u00e1znam\u016f z cel\u00e9ho sv\u011bta. To ukazuje, \u017ee \u010desk\u00e1 hudba se d\u00edky online form\u00e1tu st\u00e1v\u00e1 glob\u00e1ln\u00edm jevem.<\/p>\n<p>Od roku 2022 tak\u00e9 za\u010daly divadeln\u00ed sc\u00e9ny experimentovat s hybridn\u00edm modelem, kde je mo\u017en\u00e9 sledovat p\u0159edstaven\u00ed jak v kin\u011b, tak online. Nap\u0159\u00edklad divadlo <em>N\u00e1rodn\u00ed divadlo<\/em> nebo <em>Divadlo Na Fidlova\u010dce<\/em> nab\u00edz\u00ed n\u011bkter\u00e9 p\u0159edstaven\u00ed ve dvou verz\u00edch \u2013 klasick\u00e9 divadeln\u00ed p\u0159edstaven\u00ed a \u017eiv\u00fd stream, kter\u00fd je p\u0159\u00edstupn\u00fd na r\u016fzn\u00fdch platform\u00e1ch. To umo\u017e\u0148uje div\u00e1k\u016fm volit, zda si u\u017eij\u00ed tradi\u010dn\u00ed z\u00e1\u017eitek nebo si p\u0159ivyd\u011blaj\u00ed na pohodl\u00ed domova. Podle pr\u016fzkumu div\u00e1k\u016f z roku 2023 bylo 68 % z nich ochotno platit za p\u0159\u00edstup k \u017eiv\u00e9mu streamu, co\u017e ukazuje na rostouc\u00ed z\u00e1jem o nov\u00fd zp\u016fsob konzumace um\u011bn\u00ed.<\/p>\n<p>Jedn\u00edm z kl\u00ed\u010dov\u00fdch faktor\u016f, kter\u00fd ovliv\u0148uje \u00fasp\u011bch t\u011bchto platform, je tak\u00e9 jejich schopnost integrovat \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed s dal\u0161\u00edmi slu\u017ebami. Nap\u0159\u00edklad Playio.cz nab\u00edz\u00ed mo\u017enost sledovat \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed z koncert\u016f i v mobiln\u00edch aplikac\u00edch, kde u\u017eivatel\u00e9 mohou hlasovat o preferenc\u00edch um\u011blc\u016f, komentovat a dokonce si vybrat, kter\u00fd um\u011blec bude vystupovat p\u0159\u00ed\u0161t\u011b. To nejen zvy\u0161uje interaktivitu, ale tak\u00e9 vytv\u00e1\u0159\u00ed pocit, \u017ee div\u00e1k je sou\u010d\u00e1st\u00ed ud\u00e1losti, nikoli jen jej\u00ed pozorovatelem. To je zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 pro mlad\u00e9 div\u00e1ky, kte\u0159\u00ed se ob\u010das odklon\u00ed od klasick\u00fdch divadeln\u00edch p\u0159edstaven\u00ed a rad\u011bji preferuj\u00ed digit\u00e1ln\u00ed form\u00e1ty.<\/p>\n<p>V oblasti divadla se tak\u00e9 objevuj\u00ed nov\u00e9 form\u00e1ty, jako je nap\u0159\u00edklad <em>streamovan\u00e9 p\u0159edstaven\u00ed<\/em>, kde um\u011blci p\u0159edv\u00e1d\u011bj\u00ed sv\u00e9 um\u011bn\u00ed p\u0159\u00edmo z domova, ale s vyu\u017eit\u00edm profesion\u00e1ln\u00edch technologi\u00ed. Nap\u0159\u00edklad divadlo <em>Kino U Modr\u00e9 Kachni\u010dky<\/em> experimentovalo s takzvan\u00fdm \u201ez\u00e1meck\u00fdm streamem\u201c, kde um\u011blci vystupovali v historick\u00fdch interi\u00e9rech, ale jejich p\u0159edstaven\u00ed bylo p\u0159en\u00e1\u0161eno do div\u00e1ck\u00fdch dom\u016f. Tento trend ukazuje, jak se um\u011bleck\u00e9 form\u00e1ty neust\u00e1le vyv\u00edjej\u00ed a jak platformy jako Playio.cz hraj\u00ed kl\u00ed\u010dovou roli p\u0159i jejich rozvoji.<\/p>\n<p>Z hlediska ekonomiky je v\u0161ak \u017eiv\u00e9 streamov\u00e1n\u00ed tak\u00e9 v\u00fdzvou pro um\u011blce i organiz\u00e1tory ud\u00e1lost\u00ed. Podle odhad\u016f by se na trhu \u017eiv\u00fdch stream\u016f o\u010dek\u00e1valo, \u017ee do roku 2025 bude 40 % v\u0161ech hudebn\u00edch koncert\u016f v \u010cesku nab\u00edzeno online. To v\u0161ak znamen\u00e1, \u017ee um\u011blci mus\u00ed investovat do kvalitn\u00edho zvuku a videa, aby se jejich streamy staly konkurenceschopn\u00fdmi. Nap\u0159\u00edklad skupina <em>Kytarov\u00e9 kvarteto<\/em> investovala do profesion\u00e1ln\u00edho streamingu a d\u00edky tomu z\u00edskala v\u011bt\u0161\u00ed pozornost v zahrani\u010d\u00ed. To v\u0161ak nen\u00ed jednoduch\u00e9, proto\u017ee v\u011bt\u0161ina um\u011blc\u016f nem\u00e1 dostatek prost\u0159edk\u016f na takov\u00e9 investice.<\/p>\n<p>V z\u00e1v\u011bru je d\u016fle\u017eit\u00e9 zm\u00ednit, \u017ee \u017eiv\u00e9 streamov\u00e1n\u00ed nen\u00ed jen o zisku, ale tak\u00e9 o sd\u00edlen\u00ed kultury. Platformy jako Playio.cz umo\u017e\u0148uj\u00ed \u010desk\u00fdm um\u011blc\u016fm dos\u00e1hnout \u0161ir\u0161\u00edho publika a z\u00e1rove\u0148 div\u00e1k\u016fm poskytuj\u00ed mo\u017enost sledovat um\u011bn\u00ed z pohodl\u00ed sv\u00e9ho domova. To je zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 v dob\u011b, kdy se lid\u00e9 st\u00e1le v\u00edce odklon\u00ed od tradi\u010dn\u00edch form\u00e1t\u016f a hledaj\u00ed nov\u00e9, inovativn\u00ed zp\u016fsoby, jak se zabavit. <a href=\"https:\/\/www.playio.co.cz\/c-sw-czcas5ino\/\">odkaz<\/a> ukazuje, \u017ee \u010desk\u00e1 kultura se neust\u00e1le adaptuje a p\u0159izp\u016fsobuje se modern\u00edm technologi\u00edm, co\u017e je d\u016fle\u017eit\u00fd krok v jej\u00ed evoluci.<\/p>\n<ul>\n<li>V roce 2023 vzrostl po\u010det u\u017eivatel\u016f \u017eiv\u00fdch stream\u016f o 120 % v porovn\u00e1n\u00ed s p\u0159edchoz\u00edmi t\u0159emi lety.<\/li>\n<li>Koncerty \u010desk\u00fdch hudebn\u00edch skupin na platform\u011b Playio.cz zaznamenaly p\u0159es 500 tis\u00edc z\u00e1znam\u016f z cel\u00e9ho sv\u011bta.<\/li>\n<li>68 % div\u00e1k\u016f je ochotno platit za p\u0159\u00edstup k \u017eiv\u00e9mu streamu divadeln\u00edch p\u0159edstaven\u00ed.<\/li>\n<li>Do roku 2025 by se na trhu \u017eiv\u00fdch stream\u016f o\u010dek\u00e1valo, \u017ee 40 % hudebn\u00edch koncert\u016f bude nab\u00edzeno online.<\/li>\n<li>Divadlo N\u00e1rodn\u00ed divadlo a Divadlo Na Fidlova\u010dce nab\u00edz\u00ed n\u011bkter\u00e9 p\u0159edstaven\u00ed ve dvou verz\u00edch \u2013 klasick\u00e9 i streamovan\u00e9.<\/li>\n<\/ul>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e9 divadlo a hudebn\u00ed sc\u00e9na u\u017e dlouho nejsou jen o tradi\u010dn\u00edch p\u0159edstaven\u00edch na sc\u00e9n\u00e1ch, ale tak\u00e9 o interaktivn\u00edch, digit\u00e1ln\u00edch a hybridn\u00edch form\u00e1ch. Platformy jako Playio.cz, kter\u00e9 nab\u00edzej\u00ed \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed z koncert\u016f, divadeln\u00edch p\u0159edstaven\u00ed nebo deb\u00e1t, se st\u00e1vaj\u00ed nov\u00fdm standardem pro um\u011blce i div\u00e1ky. Zat\u00edmco p\u0159ed rokem byla v\u011bt\u0161ina \u017eiv\u00fdch ud\u00e1lost\u00ed spojena s fyzick\u00fdmi akc\u00ed, dnes &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/2025\/10\/02\/kdyz-se-moderni-streaming-stava-zakladem-ceskeho-ziveho-umeni\/\"> <span class=\"screen-reader-text\">Kdy\u017e se modern\u00ed streaming st\u00e1v\u00e1 z\u00e1kladem \u010desk\u00e9ho \u017eiv\u00e9ho um\u011bn\u00ed<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"wps_subtitle":"","rttpg_featured_image_url":null,"rttpg_author":{"display_name":"ksanchezgo","author_link":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/author\/ksanchezgo\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/category\/sin-categoria\/\" rel=\"category tag\">Sin categor\u00eda<\/a>","rttpg_excerpt":"\u010cesk\u00e9 divadlo a hudebn\u00ed sc\u00e9na u\u017e dlouho nejsou jen o tradi\u010dn\u00edch p\u0159edstaven\u00edch na sc\u00e9n\u00e1ch, ale tak\u00e9 o interaktivn\u00edch, digit\u00e1ln\u00edch a hybridn\u00edch form\u00e1ch. Platformy jako Playio.cz, kter\u00e9 nab\u00edzej\u00ed \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed z koncert\u016f, divadeln\u00edch p\u0159edstaven\u00ed nebo deb\u00e1t, se st\u00e1vaj\u00ed nov\u00fdm standardem pro um\u011blce i div\u00e1ky. Zat\u00edmco p\u0159ed rokem byla v\u011bt\u0161ina \u017eiv\u00fdch ud\u00e1lost\u00ed spojena s fyzick\u00fdmi akc\u00ed, dnes&hellip;","_links":{"self":[{"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/posts\/17163"}],"collection":[{"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/comments?post=17163"}],"version-history":[{"count":0,"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/posts\/17163\/revisions"}],"wp:attachment":[{"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/media?parent=17163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/categories?post=17163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vri.unsa.edu.pe\/semana-de-innovacion\/wp-json\/wp\/v2\/tags?post=17163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}